AMA New York • September 2, 2020

Marketer’s Toolkit Workshop: Treating Audiences Like Customers – Investing In Audience Personas

Not everyone who engages with your content will necessarily become a customer. Understanding the customer and their journey can help facilitate this.

AMA New York • September 14, 2020

Young Women @ Work: Maximizing Your Personal and Leadership Brand

What is the experience of you? The strategic thinking you bring to the workplace – have you applied that to yourself and your career growth? During this session, we will explore essential elements of defining, advancing and maximizing your personal brand.

AMA New York • September 29, 2020

How Inclusive Is Your Marketing?

Companies are ready to design more equitable systems that showcase the vital contributions and inherent value people from diverse backgrounds bring to the table. There is no better place to demonstrate your commitment than in your marketing.

AMA New York • October 20, 2020

Maximize Your Holiday Ads on Social

When it comes to the unmissable opportunity of raising brand awareness during the holidays, you can usually look to past years to determine your advertising plan. But with 2020 being a time unlike any other, you’ll need to reinvent the wheel and consider how to approach your holiday advertising this season.

AMA New York • October 20, 2020

Marketer’s Toolkit Workshop: Applications of VR/AR for Engaging Collaboration and Immersive Experiences

We’ve heard the hype about virtual and augmented reality technology, but how can brands leverage these tools today? From international trade shows to Burning Man, thousands of people have already been immersing themselves in augmented digital worlds to collaborate and share in exciting ways that must be experienced to be believed.

AMA New York • November 19, 2020

Holiday Cocktails in the Greenroom

We made it through 2020! Celebrate the end of this unprecedented year at “Holiday Cocktails in the Greenroom,” a virtual happy hour.

AMA New York • November 23, 2020

Media & Entertainment Panel: How Covid Changed the Need for Digital Engagement

When COVID-19 hit the U.S. in March of 2020, the media and entertainment industry was among the most adversely affected. Organizations reacted to the crisis by closing in-person venues: stadiums, theaters, theme parks, etc., and pivoted toward direct-to-consumer platforms.

AMA New York • December 2, 2020

Marketer's Toolkit Workshop: Building an Email Marketing Strategy That Delivers

2020 threw us a curveball, yet provided an opportunity to pause, reflect, declutter and recenter. Throughout this challenging year, we also saw a massive surge in ecommerce. As a result, digital marketing and specifically, email strategy, became more critical and integral to surviving (and thriving!) than ever before.

AMA New York • December 16, 2020

Succeeding in the Moment: Navigating Stressful Conversations and Toxic Behaviors in the Workplace

Communication with coworkers can be difficult, especially during a pandemic that has forced many people to work remotely or under stressful conditions. Join AMA New York on Thursday, January 14th from 12-1 pm EST for Young Women @ Work to learn how to better navigate difficult conversations and respond to toxic behavior.

AMA New York • February 10, 2021

Rethinking Marketing in 2021

Marketers have learned a lot in the past year that can inform advertising and client strategies. According to a recent survey of advertisers and agencies, trusted partnerships and brand safety are two of their top priorities.

AMA New York • February 10, 2021

Marketers Bootcamp

The COVID-19 pandemic has turned the job search market upside down. Whether you’re looking for your first job or trying to make a change, it’s a challenging time to search. To help you navigate this uncertainty, we’re hosting Marketing Career Bootcamp, a two-part virtual series.

AMA New York • February 24, 2021

Marketer's Toolkit Workshop: How to Talk to Your Global Customers in Their Native Language

The pet industry is a dog-eat-dog world, and Jordanna Ber knows all about it. At Rover, the international company known for providing 5-star pet sitters and walkers in eight European markets, Jordanna heads up the market localization team. From web and mobile applications to social media content, she has managed localization for it all.

AMA New York • March 3, 2021

Take Your Seat at the Table: Leadership Strategies for the New Decade

To provide strategic guidance for women striving for professional advancement and recognition, AMA New York is delighted to host the next installment in its timely and popular series featuring dynamic women who are breaking through the glass ceiling, taking their seat at the table, and redefining marketing.

AMA New York • March 9, 2021

Marketing to a Changing America: Understanding the Roles of Research and Purpose

Acute changes in our national dynamic have resulted in consumers putting a sharper focus on brands’ values. As their beliefs move beyond self and towards the greater good, consumers are showing loyalty to brands that align with their priorities and quickly shedding relationships that are performative in nature.

AMA New York • March 23, 2021

Data & Analytics: A Fireside with Google, Cisco, and Salesforce

Join AMA Triangle, AMA Iowa, and AMA New York for an epic discussion as we dive into all things data with expert panelists from Google, Salesforce, and Cisco!

AMA New York • April 2, 2021

Young Women @ Work: Power and Organizational Politics

Power and politics. Vital and yet often elusive topics as we work to increase our influence and advance our careers. This ubiquitous yet often unspoken dimension of organizational life and culture is often swept under the carpet. But, it shouldn’t be. Importantly each of us needs to be aware of its implications and what they mean for us!

AMA New York • April 2, 2021

Is ROE the New ROI?

In today’s new ecosystem, successful marketing campaigns track beyond Return on Investment (ROI) to paid, earned, and owned media. When your customers, clients, and potential leads are engaging with your brand on social media, this drives greater brand awareness, reach, and affinity.

AMA New York • April 10, 2021

Cocktails in the Greenroom - A Toast to Health: Virtual Networking Happy Hour

A Toast to Health! Get in the spirit of spring at AMA’s popular virtual happy hour. Join us on Thursday, April 29, from 6 to 7 pm EDT, to network with marketers in the healthcare industry and many others across the country.

AMA New York • April 19, 2021

Healthcare Marketing Panel: Marketing Strategies to Build Customer Trust in the Digital Age

Consumers, or patients, place a high value on their experience when interacting with healthcare professionals and systems. Speed and ease of access, transparency, trustworthiness and reputation are among desired attributes, but they are not always apparent within the healthcare industry.

AMA New York • May 6, 2021

Marketer’s Toolkit Workshop: Story Packages – The People, And Process Of Valuable Multi-Channel Content

Let’s learn how successful companies are structuring their teams and their processes in order to successfully navigate today’s multi-channel world through the creation of Story Packages.