AMA New York • August 28, 2020 Virtual Career Readiness Summer Camp: Recap and Key Learnings In a world where career readiness is more important than ever, this workshop helped participants prepare the right moves in the job market today.
AMA New York • September 2, 2020 Marketer’s Toolkit Workshop: Treating Audiences Like Customers – Investing In Audience Personas Not everyone who engages with your content will necessarily become a customer. Understanding the customer and their journey can help facilitate this.
AMA New York • September 2, 2020 The Future of MarTech: Panel Discussion Get a closer look at the MarTech field at this important discussion.
AMA New York • September 14, 2020 Young Women @ Work: Maximizing Your Personal and Leadership Brand What is the experience of you? The strategic thinking you bring to the workplace – have you applied that to yourself and your career growth? During this session, we will explore essential elements of defining, advancing and maximizing your personal brand.
AMA New York • September 29, 2020 How Inclusive Is Your Marketing? Companies are ready to design more equitable systems that showcase the vital contributions and inherent value people from diverse backgrounds bring to the table. There is no better place to demonstrate your commitment than in your marketing.
AMA New York • October 20, 2020 Maximize Your Holiday Ads on Social When it comes to the unmissable opportunity of raising brand awareness during the holidays, you can usually look to past years to determine your advertising plan. But with 2020 being a time unlike any other, you’ll need to reinvent the wheel and consider how to approach your holiday advertising this season.
AMA New York • October 20, 2020 Marketer’s Toolkit Workshop: Applications of VR/AR for Engaging Collaboration and Immersive Experiences We’ve heard the hype about virtual and augmented reality technology, but how can brands leverage these tools today? From international trade shows to Burning Man, thousands of people have already been immersing themselves in augmented digital worlds to collaborate and share in exciting ways that must be experienced to be believed.
AMA New York • November 19, 2020 Holiday Cocktails in the Greenroom We made it through 2020! Celebrate the end of this unprecedented year at “Holiday Cocktails in the Greenroom,” a virtual happy hour.
AMA New York • November 23, 2020 Media & Entertainment Panel: How Covid Changed the Need for Digital Engagement When COVID-19 hit the U.S. in March of 2020, the media and entertainment industry was among the most adversely affected. Organizations reacted to the crisis by closing in-person venues: stadiums, theaters, theme parks, etc., and pivoted toward direct-to-consumer platforms.
AMA New York • December 1, 2020 Volunteers of AMA New York Our volunteers are the driving force behind everything we do. United by their passion for the industry, this dynamic group of marketing professionals dedicates their time and talent to creating outstanding programs that engage the New York marketing community. Thanks to their contributions of our members, we can proudly continue to be a volunteer-run organization.
AMA New York • December 2, 2020 Marketer's Toolkit Workshop: Building an Email Marketing Strategy That Delivers 2020 threw us a curveball, yet provided an opportunity to pause, reflect, declutter and recenter. Throughout this challenging year, we also saw a massive surge in ecommerce. As a result, digital marketing and specifically, email strategy, became more critical and integral to surviving (and thriving!) than ever before.
AMA New York • October 16, 2020 A Career in Nonprofit Marketing: Following Your Purpose No one can truly guess their career path from the starting line, especially when that path includes transitioning from for profit to new opportunities in nonprofit marketing.
AMA New York • December 10, 2020 Influencer Marketing: 1 Step from Awareness to Purchase Why has influencer marketing spend in the U.S., projected to reach $10 billion in 2020, increased a staggering 50% each year since 2016? “Because it works."
AMA New York • December 16, 2020 Succeeding in the Moment: Navigating Stressful Conversations and Toxic Behaviors in the Workplace Communication with coworkers can be difficult, especially during a pandemic that has forced many people to work remotely or under stressful conditions. Join AMA New York on Thursday, January 14th from 12-1 pm EST for Young Women @ Work to learn how to better navigate difficult conversations and respond to toxic behavior.
AMA New York • January 25, 2021 5 Levels of a Strong Email Marketing Strategy If you’re a digital marketer juggling multiple channels at once, it may be time to revisit a tried-and-true tool: Your email marketing strategy.
AMA New York • February 10, 2021 Rethinking Marketing in 2021 Marketers have learned a lot in the past year that can inform advertising and client strategies. According to a recent survey of advertisers and agencies, trusted partnerships and brand safety are two of their top priorities.
AMA New York • February 10, 2021 Marketers Bootcamp The COVID-19 pandemic has turned the job search market upside down. Whether you’re looking for your first job or trying to make a change, it’s a challenging time to search. To help you navigate this uncertainty, we’re hosting Marketing Career Bootcamp, a two-part virtual series.
AMA New York • February 24, 2021 Marketer's Toolkit Workshop: How to Talk to Your Global Customers in Their Native Language The pet industry is a dog-eat-dog world, and Jordanna Ber knows all about it. At Rover, the international company known for providing 5-star pet sitters and walkers in eight European markets, Jordanna heads up the market localization team. From web and mobile applications to social media content, she has managed localization for it all.
AMA New York • March 3, 2021 Take Your Seat at the Table: Leadership Strategies for the New Decade To provide strategic guidance for women striving for professional advancement and recognition, AMA New York is delighted to host the next installment in its timely and popular series featuring dynamic women who are breaking through the glass ceiling, taking their seat at the table, and redefining marketing.
AMA New York • March 9, 2021 Marketing to a Changing America: Understanding the Roles of Research and Purpose Acute changes in our national dynamic have resulted in consumers putting a sharper focus on brands’ values. As their beliefs move beyond self and towards the greater good, consumers are showing loyalty to brands that align with their priorities and quickly shedding relationships that are performative in nature.
