By Medium

AMA New York • May 27, 2021

The Innovation Lab: Innovation, Creativity & Entrepreneurial Thinking Masterclass

Join us for a virtual masterclass about creating breakthrough ideas in a world of accelerating, exponential, and disruptive change. This signature course created by entrepreneur and academic, Mukesh Patel, is designed to be an inspirational “out-of-the-box” and thought-provoking experience.

AMA New York • May 18, 2021

Take Your Seat at the Table: Leadership Strategies for the New Decade

Find out how Sarah Aitken, CMO, Holler, used her experience building brands at agencies to start her own consultancy. On Thursday, May 20, at 12 pm EDT, she will share her story with AMA New York at Take Your Seat at the Table: Leadership Strategies for the New Decade, part of our ongoing Women in Marketing Series.

AMA New York • May 6, 2021

Marketer’s Toolkit Workshop: Story Packages – The People, And Process Of Valuable Multi-Channel Content

Let’s learn how successful companies are structuring their teams and their processes in order to successfully navigate today’s multi-channel world through the creation of Story Packages.

AMA New York • April 19, 2021

Healthcare Marketing Panel: Marketing Strategies to Build Customer Trust in the Digital Age

Consumers, or patients, place a high value on their experience when interacting with healthcare professionals and systems. Speed and ease of access, transparency, trustworthiness and reputation are among desired attributes, but they are not always apparent within the healthcare industry.

AMA New York • April 10, 2021

Cocktails in the Greenroom - A Toast to Health: Virtual Networking Happy Hour

A Toast to Health! Get in the spirit of spring at AMA’s popular virtual happy hour. Join us on Thursday, April 29, from 6 to 7 pm EDT, to network with marketers in the healthcare industry and many others across the country.

AMA New York • April 2, 2021

Is ROE the New ROI?

In today’s new ecosystem, successful marketing campaigns track beyond Return on Investment (ROI) to paid, earned, and owned media. When your customers, clients, and potential leads are engaging with your brand on social media, this drives greater brand awareness, reach, and affinity.

AMA New York • April 2, 2021

Young Women @ Work: Power and Organizational Politics

Power and politics. Vital and yet often elusive topics as we work to increase our influence and advance our careers. This ubiquitous yet often unspoken dimension of organizational life and culture is often swept under the carpet. But, it shouldn’t be. Importantly each of us needs to be aware of its implications and what they mean for us!

AMA New York • March 23, 2021

Data & Analytics: A Fireside with Google, Cisco, and Salesforce

Join AMA Triangle, AMA Iowa, and AMA New York for an epic discussion as we dive into all things data with expert panelists from Google, Salesforce, and Cisco!

AMA New York • March 9, 2021

Marketing to a Changing America: Understanding the Roles of Research and Purpose

Acute changes in our national dynamic have resulted in consumers putting a sharper focus on brands’ values. As their beliefs move beyond self and towards the greater good, consumers are showing loyalty to brands that align with their priorities and quickly shedding relationships that are performative in nature.

AMA New York • March 3, 2021

Take Your Seat at the Table: Leadership Strategies for the New Decade

To provide strategic guidance for women striving for professional advancement and recognition, AMA New York is delighted to host the next installment in its timely and popular series featuring dynamic women who are breaking through the glass ceiling, taking their seat at the table, and redefining marketing.

AMA New York • February 24, 2021

Marketer's Toolkit Workshop: How to Talk to Your Global Customers in Their Native Language

The pet industry is a dog-eat-dog world, and Jordanna Ber knows all about it. At Rover, the international company known for providing 5-star pet sitters and walkers in eight European markets, Jordanna heads up the market localization team. From web and mobile applications to social media content, she has managed localization for it all.

AMA New York • February 10, 2021

Marketers Bootcamp

The COVID-19 pandemic has turned the job search market upside down. Whether you’re looking for your first job or trying to make a change, it’s a challenging time to search. To help you navigate this uncertainty, we’re hosting Marketing Career Bootcamp, a two-part virtual series.

AMA New York • February 10, 2021

Rethinking Marketing in 2021

Marketers have learned a lot in the past year that can inform advertising and client strategies. According to a recent survey of advertisers and agencies, trusted partnerships and brand safety are two of their top priorities.

AMA New York • December 16, 2020

Succeeding in the Moment: Navigating Stressful Conversations and Toxic Behaviors in the Workplace

Communication with coworkers can be difficult, especially during a pandemic that has forced many people to work remotely or under stressful conditions. Join AMA New York on Thursday, January 14th from 12-1 pm EST for Young Women @ Work to learn how to better navigate difficult conversations and respond to toxic behavior.

AMA New York • December 2, 2020

Marketer's Toolkit Workshop: Building an Email Marketing Strategy That Delivers

2020 threw us a curveball, yet provided an opportunity to pause, reflect, declutter and recenter. Throughout this challenging year, we also saw a massive surge in ecommerce. As a result, digital marketing and specifically, email strategy, became more critical and integral to surviving (and thriving!) than ever before.

AMA New York • November 23, 2020

Media & Entertainment Panel: How Covid Changed the Need for Digital Engagement

When COVID-19 hit the U.S. in March of 2020, the media and entertainment industry was among the most adversely affected. Organizations reacted to the crisis by closing in-person venues: stadiums, theaters, theme parks, etc., and pivoted toward direct-to-consumer platforms.

AMA New York • November 19, 2020

Holiday Cocktails in the Greenroom

We made it through 2020! Celebrate the end of this unprecedented year at “Holiday Cocktails in the Greenroom,” a virtual happy hour.

AMA New York • October 20, 2020

Marketer’s Toolkit Workshop: Applications of VR/AR for Engaging Collaboration and Immersive Experiences

We’ve heard the hype about virtual and augmented reality technology, but how can brands leverage these tools today? From international trade shows to Burning Man, thousands of people have already been immersing themselves in augmented digital worlds to collaborate and share in exciting ways that must be experienced to be believed.

AMA New York • October 20, 2020

Maximize Your Holiday Ads on Social

When it comes to the unmissable opportunity of raising brand awareness during the holidays, you can usually look to past years to determine your advertising plan. But with 2020 being a time unlike any other, you’ll need to reinvent the wheel and consider how to approach your holiday advertising this season.

AMA New York • September 29, 2020

How Inclusive Is Your Marketing?

Companies are ready to design more equitable systems that showcase the vital contributions and inherent value people from diverse backgrounds bring to the table. There is no better place to demonstrate your commitment than in your marketing.

Wells Fargo Works for Small Business • January 20, 2020

Engaging tech for your business

While bots augment connections with customers, AI technology can help refine those interactions.

Orange Magazine • January 20, 2020

Promoting an app? There's content for that

How to make your app more discoverable.

Wells Fargo Works for Small Business • January 20, 2020

Business continuity steps to help protect your company

Having a plan established may mean staying in business after a disaster. Use this checklist to help you safeguard your company.

Wells Fargo Works for Small Business • January 20, 2020

What to consider before opening a franchise

Before you make the investment, follow these steps to help you select the right opportunity.

Northern Trust Wealth • January 20, 2020

Where Culture Meets Commerce

How art in the workplace can positively influence organizations.

The Florentine • April 4, 2007

Inky ancestors

The Florentine discovers its predecessor.

Amica Auto • January 20, 2020

How to Gauge Just How Much Coverage You Need

No two auto insurance policies are the same, so find out what's right for you.

Amica Home • December 4, 2017

Tips for Identifying DIY Mishaps Before Buying a Home

Don't let shoddy work keep you from living in your dream home.

Amica Auto • January 20, 2020

6 Common Mistakes Teen Drivers Make

Learn to recognize them to help your child become safer on the road.

Amica Home • November 19, 2018

Winter Weatherproofing Checklist

Check these tasks off your list to winterize your home. They'll help you stay warm, save money and reduce the likelihood of costly damages.

Amica Home • April 15, 2019

Animal Antics and Quirky Home Insurance Claims

When it comes to unusual home insurance claims, animals can be the culprits. Learn more about navigating the claims process for these unique occurrences.

Amica Home • April 11, 2018

Optional Coverages, Added Protection

Consider this roundup of home policy endorsements to meet your unique needs.

Amica Life • January 20, 2020

New Love, New Beneficiary?

Second marriages are increasingly common, and they are spurring important financial questions.

Amica Life • January 20, 2020

How Your Life Insurance Needs Change With More Than One Child

A child is a wonderful addition to any family. But with each new bundle of joy comes a new bundle of responsibilities, and as your household changes, so should your life insurance coverage.

Amica Life • January 20, 2020

Coverage Is More Than a Roof Over Your Head

Buying a new home or refinancing an old mortgage? Might be time to run some numbers.

Northern Trust Wealth • January 20, 2020

The Art (and Science) of Deception

As inauthentic and stolen works of art abound, all that glitters may not actually be gold.

Northern Trust Wealth • January 20, 2020

Your Digital Estate Plan: 4 Things You Need To Know

Documenting your wishes for online accounts can ease heartache for loved ones.

Northern Trust Wealth • January 20, 2020

Sarah Arison: When Passion Meets Purpose

From philanthropy to film production, Arison is using the lessons learned from her grandmother to help young artists.

Northern Trust Wealth • January 20, 2020

Preparing Heirs for Successful Wealth Stewardship

Laying the foundation now can pave the way for the next generation.

Northern Trust Wealth • January 20, 2020

Passion Project: Insuring Your Collectibles

You have purchased your dream watch and your coin collection spans the world. But what can you do to keep your collectibles safe?

Amica Life • January 20, 2020

Paying for Life Insurance: Less Than a Cup of Coffee?

Life insurance is affordable – way more affordable than many think.

Amica Life • January 20, 2020

Should Working Baby Boomers Have Life Insurance?

The increasing number of older adults continuing to work reflects in part a need for steady income. How does this play into the decision on retaining life insurance?

Amica Home • October 29, 2018

Do-It-Yourself or Don't? When to Hire a Professional

DIY home improvements can be cost-effective and fun – until they aren't. This infographic explores common home repairs and identifies situations where you should enlist an expert.

Amica Life • January 20, 2020

Small Child, Big Decisions: What to Plan Beyond the Little Things

From arranging child care to saving for the college years, there are plenty of things to consider when preparing for a new baby.

Amica Auto • January 20, 2020

Understanding Coverage: Part 1 – Liability

Do auto insurance terms leave you feeling as lost as when you're on a dark, signless country road? In this infographic series, we'll shed light on the basics.

Amica Auto • January 20, 2020

Understanding Coverage: Part 2 – Collision and Comprehensive

Collision and comprehensive coverage give your auto insurance a boost beyond basic liability protection. In part two of this infographic series, learn the ins and outs of what’s covered by each.

Amica Auto • January 20, 2020

Understanding Coverage: Part 3 – Uninsured & Underinsured Motorist

These two types of coverage can help you pay for your losses when a driver with little or no auto insurance causes you bodily injury or damage to your vehicle.

Amica Auto • January 20, 2020

Understanding Coverage: Part 4 – MedPay

Medical Payments coverage (MedPay) may cover your medical expenses or those of your passengers after an auto accident.

Amica Home • December 11, 2019

Common Signs of Animal Infestation

Stop pests in their tracks by keeping your eyes open for these red flags.

Amica Home • July 27, 2020

Smart Home Technology Trends

Get up to date with the latest tech developments and learn how smart devices may affect your home insurance.

Amica Life • July 29, 2020

Are You Covered by Your Life Insurance?

There’s a substantial gap between how much life insurance many Americans have and how much they need. And being underinsured can have a significant impact on a family in the event of an unexpected passing.

Amica Auto • July 29, 2020

Simple DIY Car Maintenance

If you’re comfortable getting a little dirty, you may want to consider taking on routine maintenance to keep your vehicle running smoothly.

Amica Auto • July 29, 2020

Facts on Fender Benders

How common are minor accidents, and how can you avoid them? From monitoring your own approach to driving to leaning on technology to help you, there are ways of reducing the hazard.

Amica Auto • July 29, 2020

Safety Features That Save You Money

Learn about auto safety features and how they may help reduce accidents and theft – meaning fewer claims and more savings for you.

College Choice • March 5, 2015

How To Choose A College

Choosing a college is an exciting yet difficult decision on your path toward higher education. Check out our infographic to assess your options.

Amica Life • January 20, 2020

Crafting Life Insurance as Your Life Evolves

Life insurance needs typically change as your circumstances evolve, so it’s a good idea to revisit your needs every two to three years, or whenever you experience certain life changes.

Amica Life • January 20, 2020

Do You Need Life Insurance?

Single and without dependents. No worries about diapers and no need for life insurance … or is there? Answer some simple questions to find out if you have a need for life insurance.

Amica Life • August 3, 2020

Getting Married? Have You Thought About Life Insurance?

Among 25- to 34-year-olds, only 36 percent have life insurance that they purchased on their own. But after saying “I do,” the reasons to get life insurance grow exponentially. Here are five of those reasons.

Amica Auto • August 3, 2020

Safe Car Seat for Your Child at Every Age

If you’re expecting a child, a car seat is just one safeguard to get your car ready. Learn about other preparations you should make to help ensure your baby is safe in your vehicle.

Amica Auto • August 3, 2020

Top Tech to Keep Your New Driver Safe

If your teen’s car has all the latest technology, it helps ensure the safest ride possible. At the same time, your child still needs to safely. Here are the most frequent mistakes that young drivers make.

Amica Home • August 3, 2020

Find Your Dream Retirement Property

You’ve been looking forward to your retirement, and now that it’s on the horizon, it’s time to decide where to enjoy that work-free time. You can help narrow down potential locations by considering what kind of lifestyle you’ll want to maintain, or your future cost of living.

Amica Auto • August 3, 2020

Make a Splash: Pro Tips for a Cleaner Car

Want to learn more about Amica auto insurance? Call today for a free personalized consultation.

Amica Home • May 29, 2019

7 Curb Appeal Ideas for Selling Your Home

Boost your home's appearance to help increase its value and get top-dollar offers from buyers.

Drexel University • January 20, 2020

The Goodwin Experience

No matter where you are in your journey, Drexel's Goodwin College of Professional Studies can find the program that's right for you, around your goals and schedule.

Amica Life • January 20, 2020

What You Need to Know About Your Beneficiary Information

Learn how reviewing your life insurance policy can help protect your loved ones.