By Company / Lauren Mastbaum

AMA New York • December 18, 2020

3 Hype Marketing Strategies to Succeed in an Economic Crisis

Do you ever notice upon Apple Inc.’s announcing their latest product, lines around the block are filled with eager patrons anticipating having this newest gadget? How about on Black Fridays in the U.S., when adults fight to take advantage of a store’s blockbuster deals? These scenarios are courtesy of well thought-out and highly effective hype marketing strategies.

AMA New York • March 24, 2021

3 Myths of Startup Marketing

Build and they will come, they say. If you have a superior product, it will speak for itself without any need for promotion, right? Four expert panelists clear up three illusions in this unique field.

AMA New York • April 5, 2021

4 Tips on Customizing Marketing Strategies for Global Audiences

When a business expands its marketing efforts to a global audience, it creates growth opportunities and reaches new customers who may not otherwise have discovered a brand, product, or service.

AMA New York • June 11, 2021

5 Content Development Strategy Ideas

Everybody wants content. However, the goal isn’t to just build a content factory. Content needs to be aligned with organizational priorities and goals. Messaging should be audience-focused with consistent core themes and messages. You need a strategic approach to manage these assets.

AMA New York • January 25, 2021

5 Levels of a Strong Email Marketing Strategy

If you’re a digital marketer juggling multiple channels at once, it may be time to revisit a tried-and-true tool: Your email marketing strategy.

AMA New York • December 21, 2020

5 Tips for Growth from AMA New York’s Virtual Networking Event

During these challenges times, when social distancing continues to be the norm, virtual networking can provide invaluable benefits: A sense of community during a period of isolation. The opportunity to connect in one place with people of diverse career levels and geographic locations. The exchange of ideas, tips, and suggestions.

AMA New York • May 11, 2021

6 Tips to Navigate Office Politics

No workplace is perfect. Office politics exist everywhere — though in varying types and degrees. Research shows its prevalence: It has been reported that 93% of managers claim workplace politics exist in their organization, and 70% feel that to achieve success, a person must engage in politics.

AMA New York • October 16, 2020

A Career in Nonprofit Marketing: Following Your Purpose

No one can truly guess their career path from the starting line, especially when that path includes transitioning from for profit to new opportunities in nonprofit marketing.

AMA New York • March 19, 2021

A Network That Elevates Your Net Worth: Landing Your Dream Job Without A Resume

After identifying the companies, begin looking at your connections and identify those in your network as well as those you don’t know who have the job you want, where you want it. Your goal should be to build relationships with people, gain insights about the company, and learn about their career pathway.

AMA New York • June 29, 2021

Can Naïveté Be a Leadership Strength?

Picture the stereotypical successful business leader: What are the consistent traits she exhibits? By and large, she seems to possess all the answers — a person who understands exactly how her company ticks, along with the ins and outs of her industry. Knowing the rules must be an essential factor in becoming successful, then. But what if a sense of naïveté offered strength as well?

AMA New York • April 10, 2021

Cocktails in the Greenroom - A Toast to Health: Virtual Networking Happy Hour

A Toast to Health! Get in the spirit of spring at AMA’s popular virtual happy hour. Join us on Thursday, April 29, from 6 to 7 pm EDT, to network with marketers in the healthcare industry and many others across the country.

AMA New York • June 4, 2021

Curating Better Experience: The Future of Healthcare Marketing

The COVID-19 pandemic has shaken the already complex market of healthcare in the U.S. It impacted the patient care paradigm and, in turn, changed consumers’ behaviors and expectations, requiring a significant shift in how healthcare marketing engages with patients. Healthcare companies needed to reposition themselves to become more consumer-centric and competitive.

AMA New York • March 23, 2021

Data & Analytics: A Fireside with Google, Cisco, and Salesforce

Join AMA Triangle, AMA Iowa, and AMA New York for an epic discussion as we dive into all things data with expert panelists from Google, Salesforce, and Cisco!

AMA New York • April 19, 2021

Healthcare Marketing Panel: Marketing Strategies to Build Customer Trust in the Digital Age

Consumers, or patients, place a high value on their experience when interacting with healthcare professionals and systems. Speed and ease of access, transparency, trustworthiness and reputation are among desired attributes, but they are not always apparent within the healthcare industry.

AMA New York • November 19, 2020

Holiday Cocktails in the Greenroom

We made it through 2020! Celebrate the end of this unprecedented year at “Holiday Cocktails in the Greenroom,” a virtual happy hour.

AMA New York • March 1, 2021

How COVID-19 Changed Media and Entertainment

A resounding theme became clear: the importance of community and helping each other. Using the lens of marketing, the panelists demonstrated how they are responding to their audience’s behaviors, needs, and wishes.

AMA New York • September 29, 2020

How Inclusive Is Your Marketing?

Companies are ready to design more equitable systems that showcase the vital contributions and inherent value people from diverse backgrounds bring to the table. There is no better place to demonstrate your commitment than in your marketing.

AMA New York • December 10, 2020

Influencer Marketing: 1 Step from Awareness to Purchase

Why has influencer marketing spend in the U.S., projected to reach $10 billion in 2020, increased a staggering 50% each year since 2016? “Because it works."

AMA New York • April 2, 2021

Is ROE the New ROI?

In today’s new ecosystem, successful marketing campaigns track beyond Return on Investment (ROI) to paid, earned, and owned media. When your customers, clients, and potential leads are engaging with your brand on social media, this drives greater brand awareness, reach, and affinity.

AMA New York • March 9, 2021

Let an Applicant Tracking System Be Your Friend

At several points in your career, you’ll embark on the competitive mission to get eyeballs on your resume. But before you try wooing a recruiter, there’s another obstacle to contend with: the applicant tracking system (ATS).

By Company

American Marketing Association New York

3 Hype Marketing Strategies to Succeed in an Economic Crisis

3 Myths of Startup Marketing

4 Tips on Customizing Marketing Strategies for Global Audiences

5 Content Development Strategy Ideas

5 Levels of a Strong Email Marketing Strategy

5 Tips for Growth from AMA New York’s Virtual Networking Event

6 Tips to Navigate Office Politics

A Career in Nonprofit Marketing: Following Your Purpose

A Network That Elevates Your Net Worth: Landing Your Dream Job Without A Resume

Can Naïveté Be a Leadership Strength?

Cocktails in the Greenroom - A Toast to Health: Virtual Networking Happy Hour

Curating Better Experience: The Future of Healthcare Marketing

Data & Analytics: A Fireside with Google, Cisco, and Salesforce

Healthcare Marketing Panel: Marketing Strategies to Build Customer Trust in the Digital Age

Holiday Cocktails in the Greenroom

How COVID-19 Changed Media and Entertainment

How Inclusive Is Your Marketing?

Influencer Marketing: 1 Step from Awareness to Purchase

Is ROE the New ROI?

Let an Applicant Tracking System Be Your Friend

Amica Insurance

4 Preventive Maintenance Tips for Your Home's Plumbing

6 Common Mistakes Teen Drivers Make

7 Curb Appeal Ideas for Selling Your Home

Animal Antics and Quirky Home Insurance Claims

Are You Covered by Your Life Insurance?

Buying Auto Insurance: How Informed Consumers Save

Buying Home Insurance That Weathers the Storm

Buying Life Insurance: The Questions That Matter

Common Signs of Animal Infestation

Coverage Is More Than a Roof Over Your Head

Crafting Life Insurance as Your Life Evolves

Do-It-Yourself or Don't? When to Hire a Professional

Facts on Fender Benders

Find Your Dream Retirement Property

Getting Married? Have You Thought About Life Insurance?

How to Gauge Just How Much Coverage You Need

How Your Life Insurance Needs Change With More Than One Child

Make a Splash: Pro Tips for a Cleaner Car

New Love, New Beneficiary?

Optional Coverages, Added Protection

Drexel University

First-Year Exploratory Studies Program Launches This Fall

Goodwin College Turns Over a New Leaf

Student Profile: Jack Rome

The Goodwin Experience

The Florentine

Inky ancestors

Metaphysics in color

Imagination

Promoting an app? There's content for that

Northern Trust

Passion Project: Insuring Your Collectibles

Preparing Heirs for Successful Wealth Stewardship

Private Museums: Serving the Public Good

Reflections on Art and Life

Sarah Arison: When Passion Meets Purpose

The Art (and Science) of Deception

Tying the Financial Knot: Unmarried Couples Need a Plan Too

Where Culture Meets Commerce

Your Digital Estate Plan: 4 Things You Need To Know

Red Ventures

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