AMA New York • June 29, 2021

Can Naïveté Be a Leadership Strength?

Picture the stereotypical successful business leader: What are the consistent traits she exhibits? By and large, she seems to possess all the answers — a person who understands exactly how her company ticks, along with the ins and outs of her industry. Knowing the rules must be an essential factor in becoming successful, then. But what if a sense of naïveté offered strength as well?

AMA New York • May 27, 2021

The Innovation Lab: Innovation, Creativity & Entrepreneurial Thinking Masterclass

Join us for a virtual masterclass about creating breakthrough ideas in a world of accelerating, exponential, and disruptive change. This signature course created by entrepreneur and academic, Mukesh Patel, is designed to be an inspirational “out-of-the-box” and thought-provoking experience.

AMA New York • May 18, 2021

Take Your Seat at the Table: Leadership Strategies for the New Decade

Find out how Sarah Aitken, CMO, Holler, used her experience building brands at agencies to start her own consultancy. On Thursday, May 20, at 12 pm EDT, she will share her story with AMA New York at Take Your Seat at the Table: Leadership Strategies for the New Decade, part of our ongoing Women in Marketing Series.

AMA New York • May 6, 2021

Marketer’s Toolkit Workshop: Story Packages – The People, And Process Of Valuable Multi-Channel Content

Let’s learn how successful companies are structuring their teams and their processes in order to successfully navigate today’s multi-channel world through the creation of Story Packages.

AMA New York • April 26, 2021

The Brightness and Contrast of Data Analytics

For the unfamiliar, data analytics can sound like science meant for the left-brained and mathematically minded. While data retrieval and analysis does rely on increasingly sophisticated algorithms, machine learning, and artificial intelligence, its core focus is still very much human — some would even say it can be more similar to observing a painting.

AMA New York • April 19, 2021

Healthcare Marketing Panel: Marketing Strategies to Build Customer Trust in the Digital Age

Consumers, or patients, place a high value on their experience when interacting with healthcare professionals and systems. Speed and ease of access, transparency, trustworthiness and reputation are among desired attributes, but they are not always apparent within the healthcare industry.

AMA New York • April 10, 2021

Cocktails in the Greenroom - A Toast to Health: Virtual Networking Happy Hour

A Toast to Health! Get in the spirit of spring at AMA’s popular virtual happy hour. Join us on Thursday, April 29, from 6 to 7 pm EDT, to network with marketers in the healthcare industry and many others across the country.

AMA New York • April 2, 2021

Is ROE the New ROI?

In today’s new ecosystem, successful marketing campaigns track beyond Return on Investment (ROI) to paid, earned, and owned media. When your customers, clients, and potential leads are engaging with your brand on social media, this drives greater brand awareness, reach, and affinity.

AMA New York • April 2, 2021

Young Women @ Work: Power and Organizational Politics

Power and politics. Vital and yet often elusive topics as we work to increase our influence and advance our careers. This ubiquitous yet often unspoken dimension of organizational life and culture is often swept under the carpet. But, it shouldn’t be. Importantly each of us needs to be aware of its implications and what they mean for us!

AMA New York • March 24, 2021

3 Myths of Startup Marketing

Build and they will come, they say. If you have a superior product, it will speak for itself without any need for promotion, right? Four expert panelists clear up three illusions in this unique field.

AMA New York • March 23, 2021

Data & Analytics: A Fireside with Google, Cisco, and Salesforce

Join AMA Triangle, AMA Iowa, and AMA New York for an epic discussion as we dive into all things data with expert panelists from Google, Salesforce, and Cisco!

AMA New York • March 9, 2021

Let an Applicant Tracking System Be Your Friend

At several points in your career, you’ll embark on the competitive mission to get eyeballs on your resume. But before you try wooing a recruiter, there’s another obstacle to contend with: the applicant tracking system (ATS).

AMA New York • March 9, 2021

Marketing to a Changing America: Understanding the Roles of Research and Purpose

Acute changes in our national dynamic have resulted in consumers putting a sharper focus on brands’ values. As their beliefs move beyond self and towards the greater good, consumers are showing loyalty to brands that align with their priorities and quickly shedding relationships that are performative in nature.

AMA New York • March 3, 2021

Take Your Seat at the Table: Leadership Strategies for the New Decade

To provide strategic guidance for women striving for professional advancement and recognition, AMA New York is delighted to host the next installment in its timely and popular series featuring dynamic women who are breaking through the glass ceiling, taking their seat at the table, and redefining marketing.

AMA New York • February 24, 2021

Marketer's Toolkit Workshop: How to Talk to Your Global Customers in Their Native Language

The pet industry is a dog-eat-dog world, and Jordanna Ber knows all about it. At Rover, the international company known for providing 5-star pet sitters and walkers in eight European markets, Jordanna heads up the market localization team. From web and mobile applications to social media content, she has managed localization for it all.

AMA New York • February 10, 2021

Marketers Bootcamp

The COVID-19 pandemic has turned the job search market upside down. Whether you’re looking for your first job or trying to make a change, it’s a challenging time to search. To help you navigate this uncertainty, we’re hosting Marketing Career Bootcamp, a two-part virtual series.

AMA New York • February 10, 2021

Rethinking Marketing in 2021

Marketers have learned a lot in the past year that can inform advertising and client strategies. According to a recent survey of advertisers and agencies, trusted partnerships and brand safety are two of their top priorities.

AMA New York • January 25, 2021

5 Levels of a Strong Email Marketing Strategy

If you’re a digital marketer juggling multiple channels at once, it may be time to revisit a tried-and-true tool: Your email marketing strategy.

AMA New York • December 21, 2020

5 Tips for Growth from AMA New York’s Virtual Networking Event

During these challenges times, when social distancing continues to be the norm, virtual networking can provide invaluable benefits: A sense of community during a period of isolation. The opportunity to connect in one place with people of diverse career levels and geographic locations. The exchange of ideas, tips, and suggestions.

AMA New York • December 18, 2020

3 Hype Marketing Strategies to Succeed in an Economic Crisis

Do you ever notice upon Apple Inc.’s announcing their latest product, lines around the block are filled with eager patrons anticipating having this newest gadget? How about on Black Fridays in the U.S., when adults fight to take advantage of a store’s blockbuster deals? These scenarios are courtesy of well thought-out and highly effective hype marketing strategies.